Privacy Policy

Last updated: 01 November 2025

1. Introduction

HMi Elements Limited (“we”, “our”, “us”) understands that your privacy is important and that you care about how your personal data is used and shared.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or interact with us. By using our website, you agree to the terms of this policy.

2. Definitions

“Our Site” means https://www.hmielements.com

“Personal data” means any information that can identify a person directly or indirectly. This definition follows the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

“Cookie” means a small text file placed on your computer or device to help our website function and improve your browsing experience. Details of our use of cookies are provided in our separate Cookie Policy.

“Account” means a user account that may be required to access certain parts of our website.

3. Information About Us

HMi Elements Limited is registered in England and Wales under company number 03556493. Our registered office is at 46 Barkston House, Croydon Street, Leeds, West Yorkshire, LS11 9RT, United Kingdom.

Our Data Protection Officer can be contacted by email at [email protected] or by post at Unit A and B, Windmill Industrial Estate, Showfield Lane, Malton, North Yorkshire, YO17 6BT.

4. What This Policy Covers

This policy applies only to your use of our website. It does not extend to any websites that are linked to from our site. We are not responsible for the content or privacy practices of other sites. You should review the privacy policies of any external websites before providing personal data.

5. Your Rights

Under the UK GDPR, you have the following rights:

  1. To be informed about how we collect and use your personal data.
  2. To request access to the personal data we hold about you.
  3. To request correction of inaccurate or incomplete data.
  4. To request deletion of your data (“the right to be forgotten”).
  5. To restrict processing of your data.
  6. To request data portability to another organisation.
  7. To object to our use of your data for specific purposes.
  8. Rights in relation to automated decision-making and profiling.

You can contact our Data Protection Officer to exercise these rights. If you are dissatisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

6. Data We Collect

Depending on your interaction with our site or business, we may collect:

  • Name and contact details such as email address and phone number.
  • Company name and job title (for business contacts).
  • Postal address, postcode and country.
  • IP address, browser type and device information.
  • Details of how you use our website or contact us.

We collect this data through forms you complete, correspondence you send us, and automatically through cookies and analytics tools.

7. How We Use Your Data

We use personal data for the following purposes:

  • To provide and manage our products and services.
  • To respond to enquiries and correspondence.
  • To personalise your experience on our site.
  • To send you information you have requested or subscribed to.
  • To improve our website, services and communications.
  • To comply with legal or regulatory requirements.

We will only process your personal data when we have a lawful basis to do so. This may be because it is necessary for the performance of a contract, you have given consent, or it is in our legitimate business interests. You can withdraw consent at any time by contacting us.

8. Data Retention

We keep personal data only as long as necessary for the purposes for which it was collected, including any legal or accounting requirements. Inactive records are periodically reviewed and securely deleted when no longer needed.

9. Data Storage and Security

We store all personal data securely within the United Kingdom and take appropriate technical and organisational measures to protect your information, including encrypted website communication (HTTPS) and secure internal access controls.

10. Sharing Your Data

We do not sell or rent personal data to third parties. We may share limited information with trusted service providers who assist us in operating our website or fulfilling contracts, under strict confidentiality and data protection terms. We may also disclose information if required by law.

11. Business Transfers

If HMi Elements is involved in a business sale, merger, or reorganisation, relevant personal data may be transferred to the new entity under the same protections described in this policy. You will be informed of any such change.

12. Controlling Your Data

You can manage your preferences at any time, including unsubscribing from marketing emails or adjusting cookie settings on our website. You may also contact us to update, correct or delete your personal data.

13. Access to Your Data

You have the right to request a copy of the personal data we hold about you. Requests should be made in writing to our Data Protection Officer. We will respond within one month and there is no charge for this service.

14. Contacting Us

Data Protection Officer
HMi Elements Limited
Unit A and B, Windmill Industrial Estate
Showfield Lane
Malton
North Yorkshire
YO17 6BT

Email: [email protected]

Telephone: +44 (0) 1653 699908

15. Updates to This Policy

We review this Privacy Policy periodically to ensure it remains accurate and compliant. Any updates will be posted on this page with a revised date at the top.